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Saga Acquires WLVQ Columbus

QFM 96 96.3 WLVQ Columbus Saga Communications Wilks Broadcast GroupSaga Communications has announced it has acquired Classic Rock “QFM 96” 96.3 WLVQ Columbus OH from Wilks Broadcast Group for $13 million.

WLVQ will become Saga’s fifth station in the Columbus market joining AC “Sunny 95” 94.7 WSNY, Classic Hits simulcast “Rewind” 103.5 WNND/104.3 WNNP, and Hot AC “Mix 107.9” WVMX. Wilks also currently owns Sports “95.5 The Game” WZOH and Classic Country “K107.1” WHOK in the Columbus market as it continues the sell-off of its broadcast assets.

Saga Communications, Inc. (NYSE MKT – SGA) announced today that it has entered into an agreement to purchase the assets of WLVQ-FM from Wilks Broadcast – Columbus LLC. The station serves the Columbus, OH radio market where Saga already owns and operates Sunny95, Mix 107.9 and Rewind 103.5/104.3. Saga expects to close the transaction, subject to the approval of the Federal Communications Commission, during the first quarter of 2016.

Edward K. Christian, President and Chief Executive Officer of Saga Communications, said, “This station will add another heritage radio station to our already strong station group in Columbus, OH. We look forward to working with the existing staff to continue the great rock heritage that this station has established. Saga intends to continue building its business in both the radio and television markets by identifying and acquiring middle market stations.”

Saga is a broadcasting company whose business is devoted to acquiring, developing and operating broadcast properties. Saga owns or operates broadcast properties in 26 markets, including 66 FM and 32 AM radio stations, 1 state radio network, 4 television stations and 5 low-power television stations. For additional information, contact us at (313) 886-7070 or visit our website at www.sagacom.com.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of Dr. Akbar


    Saga sits on a boatload of cash, so why not do an LMA until the FCC approves?

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