Cumulus Launches The Q 94.5 In Grand Rapids

The Q 94.5 WTNR WKLQ Grand RapidsCumulus Media has completed the shift of Country from 94.5 to 107.3 in Grand Rapids and debuted AAA “The Q 94.5” WTNR Holland/Grand Rapids this morning.

Positioned as “It’s Different Here”, the station launched at 11:00am Saturday morning. Artists heard in our brief sampling include The Head & The Heart, The Cure, Matchbox 20, Foo Fighters and Jack Johnson.

the Q 94.5, it’s different here

Finally West Michigan has a platform for music lovers. We play the best music without the filler and fluff. Tell your friends that great music lives here, the Q 94.5. Take a listen…thisisQmusic.com

Posted by The Q 94.5 on Saturday, January 19, 2019

CUMULUS MEDIA announces that it launched new Triple A music station “The Q 94.5” to West Michigan radio listeners on Saturday, January 19, 2019, bringing with it changes in frequencies, formats and brands across the company’s 10-station group in Grand Rapids and Muskegon, MI. “The Q 94.5” will play artists including: Mumford & Sons, Imagine Dragons, Sara Bareilles, Beck and Vance Joy, and kicked off its debut broadcast with Florence and the Machine’s “Dog Days Are Over”.

On January 4th at 6pm, Country music fans found their favorite songs and hosts on two frequencies in Grand Rapids, at its original home on 94.5 WTNR and on a simulcast at 107.3 WBBL. The station also returned to its previous “Thunder Country” moniker and continues to air Country music and fan favorites “The Ty Bentli Show” from 6am-9am, Kim St. James from 10am-1pm, Brad Allen from 1pm-4pm, Lori Bennett from 4pm-7pm, and “NASH Nights Live” with Shawn Parr and Elaina Smith from 7pm-12Midnight. On January 19th at 11am, the Country simulcast ended with the launch of the Triple A “The Q 94.5”, while Thunder Country WTNR remained on the 107.3 frequency.

Also on January 4th, Sports Talk on 107.3 FM WBBL was rebranded as “The Ticket” and moved back to its original home on AM1340 WJRW, which dropped its News Talk format, as did AM1490 WKLQ in Muskegon, in favor of simulcasting “The Ticket”. 
 
Bruce Law, Vice President/Market Manager, Cumulus Grand Rapids/Muskegon, said: “Sports marketing has always been a top priority ‘buy’ for America’s most popular advertisers. Sports fans pay close attention to what’s being presented on Sports Talk radio. We are excited to add a new morning show with Michigan-centric content hosted by Matt Shepard called Shep, Shower ‘N’ Shave and will continue the popular HUGE Show from 3pm to 6pm, plus offer two of the most popular national shows, The Dan Patrick Show and The Jim Rome Show.” 

Lori Bennett, Operations Manager, Cumulus Grand Rapids/Muskegon, added: “Grand Rapids and West Michigan have been ready for a Triple A station, featuring a diverse musicology of artists that have a massive following and have received overwhelming acclaim at venues such as 20 Monroe Live and Frederik Meijer Gardens, which just this summer presented sold-out shows for The Decemberists, Michael Franti and Spearhead, Blondie, Fitz and The Tantrums and Brandi Carlisle.  In the meantime, we are so excited to be able to work with and support local artists who have found it difficult to get attention from local radio. Not anymore!  As we say on “The Q”…it’s different here.”

5 Comments
  1. Steve Varholy says


    Audio only media outlet creates video with poorly mic’ed audio. SMH.

  2. Rob Zerwekh says


    The news headlines on that station’s website are from 2014. Sweet.

    1. Nathan Obral says


      Best part is a teaser with Steve Dahl’s picture accompanied by Loren Ipsum dummy text lol

  3. chrisbubb says


    “It’s Different Here” is the same positioner used at sister station WQKL in Ann Arbor, for what that’s worth. I had a feeling Cumulus would one day try to duplicate the “Ann Arbor’s 107One” format in G.R. The only other outlet in the market for AAA is non-commercial 88.1 WYCE.

  4. Sean Ross says


    If they’re going to be “the Q,” I want shotgun jingles and somebody hitting the post of that Head & the Heart record.

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