Entercom flipped Classic Hip-Hop “Q102.1” KRBQ San Francisco to Rhythmic Oldies at 10:00 this morning.
Retaining the previous name, the station is now positioning as “The Bay’s Old School” with a focus on 1970s through 90s R&B. The move positions KRBQ closer musically to Bonneville R&B 102.9 KBLX. In the July Nielsen Audio ratings KRBQ held a 2.1 share, while KBLX was at a 2.3.
The station’s new visual logo is nearly identical to the one utilized by iHeartMedia’s “98.1 Kiss-FM” KISQ until they dropped the format in 2016.
The first hour of the new “Q102.1” consisted of:
- Earth Wind & Fire – Let’s Groove
- Parliament – Flashlight
- Mark Morrison – Return Of The Mack
- Patrice Rushen – Forget Me Nots
- Lipps Inc – Funkytown
- The Whispers – Rock Steady
- Cheryl Lynn – Got To Be Real
- 2Pac – Keep Your Head Up
- Kool & The Gang – Get Down On It
- LaBelle – Lady Marmalade
- Tierra – Together
- The Emotions – Best Of My Love
- Michael Jackson – Billy Jean
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., today announced the relaunch of Q102.1 (KRBQ-FM), the Bay’s Old School, in San Francisco as The NEW Q102.1. The station will provide the Bay Area with expertly curated gold-based Rhythmic Classic Hits, including mass appeal titles from the 1970s, 1980s and 1990s. The change is effective immediately.
“Q102 has already built a great audience and they have been telling us to play more of the familiar, rhythmic hits,” said Gregory Nemitz, Senior Vice President and Market Manager, Entercom San Francisco. “With the relaunch of The NEW Q102.1, a Bay Area station is finally playing more of the classics we all know and love.”
The station will announce programming updates in the coming weeks.
