After a false alarm last month, you can mark Wednesday, October 10 as the date of the first All-Christmas format launch in 2012.
Sunnylands Broadcasting’s new sign-on 104.9 KYXE Union Gap/Yakima, WA is the lucky station for the honor this year. The station is running the “North Pole Radio” service from Broadcast Partners, LLC. No word yet on what programming will follow after the holiday season.
In 2011, the first Christmas format flip took place on October 17.