Christmas Rush Begins In Yakima

Christmas Radio 104.9 KYXE Yakima All-Christmas First Xmas StationAfter a false alarm last month, you can mark Wednesday, October 10 as the date of the first All-Christmas format launch in 2012.

Sunnylands Broadcasting’s new sign-on 104.9 KYXE Union Gap/Yakima, WA is the lucky station for the honor this year. The station is running the “North Pole Radio” service from Broadcast Partners, LLC. No word yet on what programming will follow after the holiday season.

In 2011, the first Christmas format flip took place on October 17.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment


  1. But it’s beginning to look a lot like Halloween.

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