“Beatz 96.3” debuted as expected at 4pm today.
The new station is launching with a sponsored commercial-free weekend and a social media based contest for Nicki Minaj concert tickets.
Update 6/3:“ Beatz 96.3” W242CI Jupiter/West Palm Beach will launch on Friday, June 5 at 4:00pm. Positioned as “Hip-Hop For The Palm Beaches”, the station will fill the hole created by sister “X102.3” WMBX shifting to Urban AC in 2013.
Meanwhile at WMBX, Don Chris “Dj Wrekk-1” Williams has been named PD/Afternoon Host. He recently worked as Music Director/Middayer at Radio-One Urban “Hot 96.3” WHHH Indianapolis where he worked under now Palm Beach Broadcasting OM Leo Baldwin.
— Beatz 96.3 (@Beatz963) June 3, 2015
Original Report 5/17: Digity Media’s Palm Beach Broadcasting is preparing to launch Rhythmic CHR “Beatz 96.3” in West Palm Beach.
Palm Beach Broadcasting acquired 96.3 W242CI Jupiter earlier this year for $70,000. The translator CP will operate with 201 watts at 128 meters rebroadcasting 102.3 WMBX-HD2 (Coverage Map). 96.3 will cover the northern portions of the West Palm Beach market that do not get city-grade coverage of Miami market signals.
The West Palm Beach market has been lacking a Rhythmic CHR or Hip-Hop oriented station since “X102.3” WMBX Jensen Beach began a gradual shift from Urban to Urban AC following the sale of former sister “B106.3” WUUB to Good Karma Broadcasting in February 2013.