Audacy completed the move of Country “94.1 The Wolf” WLFP Germantown TN to 99.7 WMC-FM replacing Hot AC “FM 100” at noon today.
The “FM 100” brand bid farewell with a 6 hour tribute show from anchored by former morning host Ron Olson and including multiple staffers from the station’s history through its Rock, CHR and Hot AC eras. Olson spent 34 years at WMC-FM mostly in mornings until moving to mornings at sister AC “104.5 The River” WRVR in 2018. The station completed its run with The Breaks’ “Memphis I’m Coming Home To You“, written as a promotional song for the station in the late 70s.
The new “99.7 The Wolf” took over with a sweeper thanking “FM 100” and then launching with Kane Brown’s “Like I Love Country Music”.
As previously announced, “FM 100” morning co-host Erin Austin will move to 10am-1pm on The Wolf starting Tuesday, June 13. Longtime WMC-FM staffer Jill Bucco, who had continued to track middays after moving to Orlando where she co-hosts mornings at Classic Hits “105.9 Sunny-FM” WOCL, will move to an undisclosed shift at WRVR.
Audacy will move the WLFP call letters to 99.7, with 94.1 becoming WMLE on June 16 when the sale closes. A previous FCC filing listed 93.7 WZMX Hartford CT as the destination of the WLFP call letters, but an Audacy representative notes that was a clerical error with the FCC database in handling three letter calls and will not be the case.
Original Report 6/7: As the $15.5 million sale of 94.1 WLFP Germantown/Memphis TN and 102.5 WTSS Buffalo NY to Educational Media Foundation comes closer to closing, we know now the transition plan for Memphis.
The format of Country “94.1 The Wolf” WLFP will relocate to 99.7 WMC-FM on Monday, June 12 at 12:00pm. The move of the Country format will follow a six hour farewell show for Hot AC “FM 100” in which current and former staffers including Ron Olson, Karen Perrin, Steve Conley, Tom Prestigiacomo, Henry Nelson, Rob Grayson, Wendi Hayes, Michelle Lewis, and Danger Boy will appear.
Audacy will continue the “FM 100” brand on its app.
Audacy announces the launch of 99.7 The Wolf (WLFP-FM) in Memphis, effective June 12 at 12:00 p.m. CT. The station, previously heard on 94.1, will assume the former FM 100’s 300,000-watt signal and be heard across the Mid-South.
The launch is headlined by the addition of FM 100 morning show host Erin Austin as the new midday host on 99.7 The Wolf. Austin will be heard weekdays from 10:00 a.m. to 1:00 p.m. CT. The full on-air lineup is as follows.
6:00 a.m. – 10:00 a.m. CT: “Mo & StyckMan”
10:00 a.m. – 1:00 p.m. CT: Erin Austin
1:00 p.m. – 3:00 p.m. CT: “Katie & Company”
3:00 p.m. – 7:00 p.m. CT: “Duane & Abby”
7:00 p.m. – 12:00 a.m. CT: “Rob & Holly”On Saturdays, Audacy’s “Top 20 Countdown with Rob & Holly” will continue to be heard from 8:00 to 10:00 a.m. CT and “Coop’s Rocking Saturday Nights” will air from 7:00 p.m. to 12:00 a.m. CT. On Sundays, “90’s Country with Heather” will be heard from 8:00 a.m. to 10:00 a.m. CT, with Brad Carson, Bru and Cindy D filling out the weekends.
“For the last decade, The Wolf has transformed into a local fan-favorite, delivering the very best of country for Memphians,” said Dan Barron, Senior Vice President and Market Manager, Audacy Memphis. “We’re delighted to increase the signal and reach of the station, bolster the on-air lineup and enhance the overall listening experience for Memphis’ and now the greater Mid-South’s country music fans.”
Concurrent with the launch of 99.7 The Wolf, FM 100 (WMC-FM) will be heard exclusively on the Audacy digital platform. A celebration show is planned for June 12 from 6:00 a.m. to 12:00 p.m. CT featuring stories, music and interviews with current personalities Ryan Anderson and Erin Austin, Jill Bucco and Chris Michaels, as well as alums including Ron Olson, Karen Perrin, Steve Conley, Tom Prestigiacomo, Henry Nelson, Rob Grayson, Wendi Hayes, Michelle Lewis, Danger Boy and more.
94.1 The Wolf launched in September 2014.
