[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2021/11/christmas1039-200x200.png" alt="Christmas Alt 103.9 WZDA Dayton" width="200" height="200" class="alignright size-thumbnail wp-image-215480" />iHeartMedia has given a clear indication of what is next for 103.9 WZDA Beavercreek/Dayton OH following the end of <a href="https://radioinsight.com/headlines/215479/alt-103-9-dayton-gives-way-to-christmas-music/">its Christmas music stunt</a>. WZDA dropped its previous Alternative "<strong>Alt 103.9</strong>" brand <a href="https://radioinsight.com/headlines/215479/alt-103-9-dayton-gives-way-to-christmas-music/">on November 24</a> and has been operating as "<a href="https://christmas1039.iheart.com">Christmas 103.9</a>" since. iHeart registered <a href="http://1039TheBull.com">1039TheBull.com</a> this week pointing to a return to launching a new Country brand on the frequency. iHeart previously operated Country "<strong>B94.5</strong>" WYDB until Aloha Stations Trust <a href="https://radioinsight.com/headlines/211311/delmarva-educational-association-flips-dayton-pair/">donated it to Delmarva Educational Association</a> earlier this year. A flip to Country would once again give iHeart a local competitor to Cox Media Group's market leading "<a href="https://www.k99online.com">K99.1</a>" WHKO-FM. WHKO-FM had a 10.2 share in the November Nielsen Audio ratings. The market also has Alpha Media Classic Country "<a href="https://www.1015hankfm.com">101.5 Hank-FM</a>" WCLI-FM, which currently has a 1.7 share. [/membership]