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Salem To Launch 860 The Answer San Francisco

860 The Answer ESPN Deportes KTRB San FranciscoAs we first reported on June 17, Salem Media has confirmed it will launch Conservative Talk “860 The Answer” KTRB San Francisco over the July 4 weekend.

Salem will assume the LMA currently held by Deportes Media who has been operating the station as Spanish Sports “ESPN Deportes 860“. KTRB becomes Salem’s 26th “Answer” branded Conservative Talker and is featuring a lineup of in-house syndicated talent:

3-6am – Hugh Hewitt
6-9am – Mike Gallagher
9am-12pm – Dennis Prager
12-3pm – Michael Medved
3-6pm – Larry Elder
9pm-12am – Steve Deace

Salem Media Group (NASDAQ: SALM) announced today that it is launching a News Talk station in San Francisco over the July 4th weekend. 50,000 watt KTRB-AM covers the entire San Francisco metro, including the embedded metros of San Jose, Sacramento and Modesto. KTRB will become 860 AM The Answer, the 26th Answer branded talk station in the Salem family.

“We are thrilled and excited to enter market #4 with a station that reaches the entire metro population,” said Salem Media Group President Dave Santrella. “Just in time for the run up to the biggest Presidential election of our lifetime, we’re adding the entire lineup of Salem’s outstanding network talk talent.”

The lineup will include live shows from the Salem Radio Network:

Hugh Hewitt, 3am to 6am
Mike Gallagher, 6am to 9am
Dennis Prager, 9am to Noon
Michael Medved, Noon to 3pm
Larry Elder, 3pm to 6pm
Steve Deace, 9pm to Midnight

Salem’s news talk stations and network have grown in prominence in 2016, with its coverage of the Presidential election. Salem surprised some in the media when it obtained exclusive radio rights to four of the GOP Presidential debates. SRN will offer wall-to-wall coverage of the GOP Convention in Cleveland from 6am to Midnight, including live anchored coverage of the evening activities. The new station in San Francisco will be able to carry it all.

Salem Media Group will operate the station through an LMA entered into with Susan L. Uecker, in her sole capacity as Receiver of the estate of Pappas Radio of California.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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