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EMF Acquires KPRI San Diego

102.1 KPRI K-Love Air 1 Educational Media FoundationEMF will pay $12 million for KPRI which has flipped to the Christian AC “K-Love” network.

Original Report 9/28: Compass Radio of San Diego has announced the sale of AAA 102.1 KPRI Encinitas/San Diego, CA to Educational Media Foundation for an undisclosed amount.

EMF will begin operating KPRI under a Time Brokerage Agreement later today with the sale expected to close in January 2016.

San Diego, independent rock station 102.1 KPRI owned by Compass Radio of San Diego, Inc announces the sale of the station’s assets to Educational Media Foundation (EMF) headquartered in Sacramento. EMF operates radio networks specializing in adult contemporary Christian music. The transaction requires FCC approval and is expected to close in mid-January. EMF will begin programming KPRI on Monday September 28, 2015.

Company President and co-owner Jonathan Schwartz announced the sale, saying: “This is a step we take with very mixed emotions. We have loved the opportunity to serve San Diego for the last two decades, and we are grateful to our staff, listeners, advertisers, and the San Diego community.” Co-owner and CEO Robert John Hughes added: “KPRI has been a true labor of love. All I can say is: I thank each and every one who has helped us create and sustain a truly amazing radio station.”

Media Venture Partners (MVP), a San Francisco, CA based investment banking firm advised Compass in this transaction.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

16 Comments

  1. Profile photo of coughitup


    Oh, this is great! Another commercial radio station being bought out by a public entity? Looks like the end of commercial radio as we know it. Of course, nothing bad to say about K-Love and Air 1 programming, which I like listening to.

  2. Profile photo of only1moore


    The writing was on the wall for some time. I hope the air staff will find better opportunities after the sale. They should also give the listeners a final send off as well.

  3. Profile photo of lou pickney


    I have to hand it to EMF, they have a remarkable ability to make major-market acquisitions without word leaking out ahead of time. And say what you will about the rules that allow a commercial station to be shifted to non-comm status, but EMF is playing the game about as well as anyone in 2015.

    KPRI is still streaming online as of right now on kprifm.com — enjoy it now before it disappears for good.

  4. Profile photo of joseph_gallant


    EMF’s goal must be to buy every radio station in the country and convert ’em all to K-Love or Air-1!

  5. Profile photo of JeremyAndrews


    Part of EMF’s mission is to be heard in as many places as possible. Currently they have 2 (Not sure if they are active) Air 1 (KLRD) translators in San Diego. Don’t see any K-Love (Could be wrong)

    Options:
    1. K-LOVE on 102.1. Full market signal.
    2. Move Air 1 to 102.1 and either sell or sign off the translators or switch them to K-LOVE. I’m leading toward option 1.

    • Profile photo of Eric Jon Magnuson


      Air-1 is currently on 96.1 KYDO (the former KSIQ), which includes a booster. K-Love is further away (but still within San Diego Co.), on 100.1 KLVJ. There’s not much overlap, so I could see EMF not spinning off anything.

      However, I think I’ve seen something that suggests that Univision’s rights to the name “K-Love” (for L.A.’s KLVE) might extend at least somewhat into San Diego Co.

      • Profile photo of Ryan Williams


        I looked into the trademark thing a while back and I do not believe the USPTO had anything listed for San Diego County as far as Univision goes.

        I expect 102.1 to go to Air1 though considering the closeness and the large amount of travel between San Diego and the Los Angeles and Riverside-San Bernardino markets. There are significant marketing and mindshare opportunities with them being aligned under the same brand.

  6. Profile photo of Eric Jon Magnuson


    This official goodbye video was just posted…

    https://www.facebook.com/kprifm/videos/vb.68324790840/10153059900595841

  7. Profile photo of Jamie Turner


    What are the odds of converting at non-comm to a commercial FM? Does that ever happen?

    • Profile photo of charles57


      It’s been done elsewhere. Family Stations converted 94.7 Newark NJ/New York City from non-com to commercial before selling that facility to Cumulus Media.

  8. Profile photo of Eric Jon Magnuson


    The changeover may have taken place a couple of hours ago, but I’m not certain. The final song listed on the KPRI website is These Are Days, at just before 3:30 p.m. (local time)–although one of the staff says that the final song was Dylan’s Forever Young.

  9. Profile photo of goriajk


    A F&$&ing TRAGEDY!! KPRi was my number one station in SD and though I can go to FM/94.9 – this is a tragedy and why to a group of FAKE CHRISTIAN scum like EMF! I hope Jesus sees them at EMF go into the lake of fire on judgement day. More and more, these broadcasters need to be taxed – no more tax breaks – they are running a BUSINESS – go earn it you EMF scum (same for Calvary Chapel and KWVE too)

    • Profile photo of goriajk


      I want to apologize for these comments, as I felt hurt yesterday. Just like when KSCA went Spanish – these are business decisions and I have to accept it, like other listeners. Nothing good really ever lasts, IMO . Thanks KPRi for being a great station and I will miss it immensely

  10. Profile photo of david@usc


    It’s OK goriajk. I understand how you feel. While it is a market driven change, it is not something that services the general radio audience. National syndicated Christian is a niche format by definition and as repeatedly demonstrated by ratings. The impact of EMF’s acquisition is to further reduce the quality and variety of over the air broadcasting in America’s Finest City, which hastens the medium’s demise as people like you and me will seek out alternative delivery sources for music (streaming, SiriusXM, etc.)

    • Profile photo of Ryan Williams


      “National syndicated Christian is a niche format by definition and as repeatedly demonstrated by ratings.”

      David, this is not correct at all. K-Love does very well in most markets, even when they compete with a local incumbent. I would be very very surprised if K-Love does not perform substantially better than KPRI in the 6+ (which was a 1.5 share last month).

      I would expect K-Love on a strong signal like 102.1 to do a 2.5 or better within 12 months. AAA in most markets is a lot more niche than CCM.

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