With the end of the holiday season, Cumulus’ newly minted “Warm 98.9” W255CJ/99.7 WWWQ-HD Atlanta has flipped to AC.
The Warm playlist is featuring a broader mix than Cox Media’s incumbent “B98.5” WSB-FM, while emphasizing softer artists such as Bee Gees, Cher, Michael Bolton and Norah Jones. W255CJ is utilizing Westwood One’s AC network.
Original Report 11/24: Cumulus Media has dropped the “Nash Icon” brand from the first station to launch it.
98.9 W255CJ/99.7 WWWQ-HD2 Atlanta has begun stunting with Christmas music as “Warm 98.9“. As the “Warm” moniker does have some heritage in the market as sister WWWQ was Soft AC “Warm 99” in the 1980s, a return to a similar format to attack Cox Media’s neighboring “B98.5” WSB-FM could be in the cards.
W255CJ has averaged one new format per year since its move from 99.1 in 2011. It has been Alternative “99X“, Active Rock “98.9 The Bone“, Christian AC/Country “98.9 The Walk“, Oldies “True Oldies 98.9“, and “Nash Icon“. The translator registered a mere 0.1 share in the November 2015 Nielsen Audio PPM ratings.