Entravision Resurrects Jose & Super Estrella Brands In Southern California
Entravision is bringing back two brands that it had jettisoned from the Los Angeles market in recent years.
In January of this year, the Spanish Adult Hits trimulcast of “Jose” 97.5 KLYY Riverside/103.1 KDLD Santa Monica/103.1 KDLE Newport Beach had flipped to Regional Mexican “La Tricolor“. In May, KLYY reversed course and returned to its previous format and name as “Jose 97.5“. At that time KDLD and KDLE moved to a temporary simulcast of Spanish AC “La Suavecita 107.1” KSSC Ventura/KSSD Fallbrook/KSSE Arcadia.
On Thursday, July 26, that simulcast will come to an end as the two 103.1 stations will restore the “Super Estrella” brand name that had lived on 107.1 from 2003-2016 (and 97.5/103.1 before that). What started as Rock en Español in 1997 had evolved to Spanish CHR in the 2000s as it was expanded to multiple markets. The new version will be Classic Rock en Español as “Super Estrella Retro“.