Midwest Communications has agreed to acquire Backyard Broadcasting’s seven station cluster in Sioux Falls, SD for $13.35 Million.
The stations going to Midwest are Sports 1230 KWSN, News/Talk 1320 KELO, AC “Lite 92.5” KELO-FM, Variety Hits “Q95.7” KSQB, Country 101.9 KTWB, Active Rock “Real Rock 103.7” KRRO, and Classic Hits “Kool 107.9” KXQL.
Backyard Broadcasting retains its stations in Anderson/Muncie IN, Elmira and Olean NY, and Williamsport PA.
Midwest Communications has agreed to acquire Backyard Broadcasting’s seven station cluster in Sioux Falls, SD for $13.35 Million.
The stations going to Midwest are Sports 1230 KWSN, News/Talk 1320 KELO, AC “Lite 92.5” KELO-FM, Variety Hits “Q95.7” KSQB, Country 101.9 KTWB, Active Rock “Real Rock 103.7” KRRO, and Classic Hits “Kool 107.9” KXQL.
Backyard Broadcasting retains its stations in Anderson/Muncie IN, Elmira and Olean NY, and Williamsport PA.
I can pretty much guess Lite 92.5 is toast. Probably a simulcast of KWSN since most of the other options are taken.
103.7 will go either Mainstream Rock or Alternative.
KSQB will probably change musically to be more like WVFM in Kalamazoo.
Midwest uses Dial Global a lot, I’m guessing KXQL will survive the way it is. KTWB will become heavily voice tracked.
Rob Zerwekh says: It’s an interesting market. No one subscribes to Arbitron. I have no idea what sort of revenue the DMA generates. If Midwest makes any changes, I would bet on KELO-FM or KSQB.
I can pretty much guess Lite 92.5 is toast. Probably a simulcast of KWSN since most of the other options are taken.
103.7 will go either Mainstream Rock or Alternative.
KSQB will probably change musically to be more like WVFM in Kalamazoo.
Midwest uses Dial Global a lot, I’m guessing KXQL will survive the way it is. KTWB will become heavily voice tracked.
It’s an interesting market. No one subscribes to Arbitron. I have no idea what sort of revenue the DMA generates. If Midwest makes any changes, I would bet on KELO-FM or KSQB.