RadioInsight - Domain Insight 1/21: What’s Next For 93.7 Fort Myers (Updated)

[membership level="2,3"] It won't be The Vibe as reported below, but Sun Broadcasting will be launching CHR " Hot 93.7 " on WHEL Sanibel/Fort Myers FL on Monday, January 22. Registrations for 937Hot.com and 937IsHot.com were made on Saturday, while the station has begun running teasers for the new brand. The promo goes after Beasley Media CHR " B103.9 " WXKB as being old and tired emphasizing the commercial lengths, music choices, and national contests on WXKB. [audio mp3="https://radioinsight.com/wp-content/uploads/2024/01/hot937.mp3"][/audio] Original Report 1/19: With Sun Broadcasting's 93.7 WHEL Sanibel/Fort Myers FL in stunt-mode with all-Taylor Swift following Thursday's move of Country " Hell Yeah " to 94.1 W231DC, we have our first indication of what will soon launch on the signal. Anonymous registrations were made for Vibe937.com and TheVibe937.com potentially indicating a move to CHR or Rhythmic AC. A move to either would create a flanker to sister Hip Hop " Fly 98.5 " WFFY against Beasley Media CHR " B103.9 " WXKB and iHeart Rhythmic CHR " 105.5 The Beat " WBTT. It would also potentially fill part of the void created by iHeartMedia's flip of 100.1 WZJZ last week from Hot AC " Y100 " to Bilingual AC " Magic 100.1 ". With longtime CHR programmer and consultant Rob Morris serving as Program Director of WFFY and WHEL, Sun already has someone with format experience in-house. Morris spent seventeen years programming 101.3 KDWB Minneapolis and later held programming roles for CBS Radio in Minneapolis, Tampa and Miami including CHR " Power 96 " WPOW-FM Miami. [/membership]

Domain Insight 1/21: What’s Next For 93.7 Fort Myers (Updated)

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Domain Insight 1/21: What’s Next For 93.7 Fort Myers (Updated)

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