[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2020/12/hellyeah-200x200.png" alt="Hell Yeah 93.7 Trump Country WHEL WXNX Fort Myers" width="200" height="200" class="alignright size-thumbnail wp-image-202988" />It won't be <strong>The Vibe</strong> as reported below, but Sun Broadcasting will be launching CHR "<strong>Hot 93.7</strong>" on WHEL Sanibel/Fort Myers FL on Monday, January 22. Registrations for <a href="http://937Hot.com">937Hot.com</a> and <a href="http://937IsHot.com">937IsHot.com</a> were made on Saturday, while the station has begun running teasers for the new brand. The promo goes after Beasley Media CHR "<a href="https://b1039.com">B103.9</a>" WXKB as being old and tired emphasizing the commercial lengths, music choices, and national contests on WXKB. [audio mp3="https://radioinsight.com/wp-content/images/2024/01/hot937.mp3"][/audio] <strong>Original Report 1/19:</strong> With Sun Broadcasting's 93.7 WHEL Sanibel/Fort Myers FL <a href="https://radioinsight.com/headlines/263626/hell-yeah-93-7-moves-whel-stunting-with-all-taylor-swift/">in stunt-mode with all-Taylor Swift</a> following Thursday's move of Country "<a href="https://hellyeah941.com">Hell Yeah</a>" to 94.1 W231DC, we have our first indication of what will soon launch on the signal. Anonymous registrations were made for <a href="http://Vibe937.com">Vibe937.com</a> and <a href="http://TheVibe937.com">TheVibe937.com</a> potentially indicating a move to CHR or Rhythmic AC. A move to either would create a flanker to sister Hip Hop "<a href="https://fly985.com">Fly 98.5</a>" WFFY against Beasley Media CHR "<a href="https://b1039.com">B103.9</a>" WXKB and iHeart Rhythmic CHR "<a href="https://1055thebeat.iheart.com">105.5 The Beat</a>" WBTT. It would also potentially fill part of the void created by iHeartMedia's <a href="https://radioinsight.com/headlines/263368/ihearts-new-magic-makes-its-way-to-fort-myers/" title="iHeart’s New Magic Makes Its Way To Fort Myers">flip of 100.1 WZJZ</a> last week from Hot AC "<strong>Y100</strong>" to Bilingual AC "<a href="https://magicftmyers.iheart.com">Magic 100.1</a>". With longtime CHR programmer and consultant Rob Morris serving as Program Director of WFFY and WHEL, Sun already has someone with format experience in-house. Morris spent seventeen years programming 101.3 KDWB Minneapolis and later held programming roles for CBS Radio in Minneapolis, Tampa and Miami including CHR "<strong>Power 96</strong>" WPOW-FM Miami. [/membership]