[membership level="2,3"] <img src="http://radioinsight.com/wp-content/images/2016/05/995thesouth-200x111.png" alt="99.5 The South Nash Icon WZRR Birmingham Cumulus" width="200" height="111" class="alignright size-thumbnail wp-image-106360" />Cumulus Media is preparing a change of some sort in Birmingham as we approach the Memorial Day Weekend. The anonymous registration made last month for <a href="http://995TheSouth.com">995TheSouth.com</a> is now live with a splash page on a server hosted by a Birmingham company with ties to Cumulus' local cluster and the listen live link points to what is now "<a href="http://www.995nashicon.com/">99.5 Nash Icon</a>" WZRR Birmingham. The page promotes a station touting "If They're From The South, If It's About The South, It's On 99.5 The South". WZRR was tied with SummitMedia's <a href="http://radioinsight.com/blog/headlines/105411/easy-wagg-move-in-birmingham-as-summit-launches-97-3-play/">recently launched</a> Hot AC "<a href="http://www.play973.com/">97.3 Play</a>" WPYA with a 1.9 share in the Spring Phase 1 Nielsen Audio trends following a 1.5 share in the Winter book. WZRR quietly dropped the syndicated America's Morning Show with Blair Garner this week. Will "<strong>The South</strong>" be a rebranded Country format or some sort of hybrid with other genres? <hr /> Lakes Media has registered <a href="http://CountryLegends1059.com">CountryLegends1059.com</a> for what is now "<a href="http://countrylegends1037.com/">Country Legends 103.7</a>" 970 WMPW/103.7 W279AO Danville VA. W279AO holds a CP to move to 105.9 as part of the AM Translator Waiver period. <hr /> Stephens Media has registered <a href="http://1013KGND.com">1013KGND.com</a> for Sports 1470 KGND Venita OK as it prepares to add an FM translator. <hr /> <strong>Anonymous Registrations:</strong> <a href="http://94Hits.com">94Hits.com</a>, <a href="http://1011TheFox.com">1011TheFox.com</a>, <a href="http://ClassicRock983.com">ClassicRock983.com</a>, <a href="http://Oldies92.com">Oldies92.com</a>, and <a href="http://Rewind995.com">Rewind995.com</a>. [/membership]