For the first time in a few years Los Angeles has a pair of stations going All-Christmas as Mount Wilson FM Broadcasters Country “Go Country 105” KKGO has joined iHeartMedia AC 103.5 KOST in the holiday format.
KKGO is promoting the holiday flip as featuring the usual mix of holiday standards from artists such as Bing Crosby, LeRoy Anderson, Micahel Bublé and Mariah Carey. The current Country format will remain available online and the station is emphasizing that it will return on December 26.
Los Angeles last had a pair of Christmas stations when CBS’ “94.7 The Wave” KTWV took on KOST in 2011 and 2012. KOST’s heritage in the format (this is its fifteenth year going All-Christmas) led to it being not much of a battle as KOST generated a 10.2 share in the Holiday 2012 book to KTWV’s 4.0.
KKGO held a 2.7 share in the October 2016 Nielsen Audio ratings.