iHeartMedia Raleigh SVP/Programming Chris Edge Adds Greensboro To Position

iHeartMedia Layoffs 2017 Bo Matthews Britta BrodyiHeartMedia Raleigh SVP/Programming Chris Edge has been promoted to Area Senior Vice President of Programming adding the company’s Greensboro/Winston-Salem market stations to his oversight.

With the move Edge adds Conservative Talk 94.5 WPTI, AC 99.5 WMAG, CHR “100.3 Kiss-FM” WMKS, Country “Q104.1” WTQR, and Rock “105.7 Man Up” WVBZ. Edge has been overseeing the company’s Raleigh stations since October 2012 after previously programming CHR “G105” WDCG from 1999-2003. In between he served in multiple roles for Emmis including programming CHR “Radio Now 93.1” WNOU Indianapolis and AAA 93.3 KGSR/Rock 93.7 KLBJ Austin and overseeing digital operations for Emmis Austin and WRXP New York.

iHeartMedia has announced that Chris Edge has been named Area Senior Vice President of Programming for Raleigh and Greensboro, effective immediately. Edge is currently responsible for spearheading the programming strategies for all stations in the Raleigh market, a position he has held for the past five years. As Area Senior Vice President of Programming, he will also oversee programming for iHeartMedia Greensboro’s five stations.

“Chris has had exceptional success in Raleigh and we’re thrilled he’s taking on a larger role for our brands in the area,” said Meg Stevens, Executive Vice President of Programming for iHeartMedia’s Northeast Division. “His leadership skills and dynamic personality make him right for the job.”

“iHeartMedia Greensboro is fortunate to have a fantastic group of radio stations and a great programming and on-air team,” said Bill McMartin, Area President for iHeartMedia’s Virginia-Carolina Region. “I am very excited to have Chris as our Area Senior Vice President of Programming. His experience will only help our team continue to grow and our stations get stronger.”

In 2012, Edge returned to iHeartMedia Raleigh as the Senior Vice President of Programming, where he also serves as an on-air host for 95X, Raleigh’s New Rock Alternative. He previously was Program Director of iHeartMedia Raleigh’s Top 40 WDCG-FM from 1999 to 2003. Edge’s background also includes programming roles at stations in Hartford, Connecticut; Indianapolis, Indiana; and Austin, Texas. In 2016, iHeartMedia named him Senior Vice President of Programming of the Year for the Northeast Division.

“I’m looking forward to collaborating with the team in Greensboro, learning new things from them, and contributing to the long-term success of our brands,” said Edge. “Thank you to the entire iHeartMedia team for affording me this opportunity. I look forward to rolling up my sleeves and getting to work.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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