Less than a year after making the high-profile addition of the KVJ Show for mornings, Cox CHR “Hits 97.3” WFLC Miami has cancelled the program.
Hosts Kevin Rolston, Virginia Sinicki, Jason Pennington and producer Heather Nelson departed Clear Channel CHR “Wild 95.5” WLDI West Palm Beach for WFLC in July 2013, which later flipped from Hot AC “Coast” to CHR. In recent weeks the trio have had most of their Talk elements removed in favor of a more-music presentation. All references to the show has been wiped from the station’s website.
GossipExtra.com reports that they remain under contract to Cox, but are no longer required to show up for work and “have been cleared to look for another gig starting Monday”.
The move comes a day after Cox hired former “Power 96” WPOW Miami and “Hot 97” WQHT New York PD Jill Strada as Director of Branding and Programming for WFLC. Strada had been serving as Assistant Program Director and Digital Media Brand Manager at Greater Media Rhythmic Hot AC “Hot 96.9” WBQT Boston.
Cox Media Group (CMG) Miami has named Jill Strada as its new Director of Branding and Programming for HITS 97-3 WFLC FM. In this role, Strada is responsible for coaching and developing on-air talent, as well as creating and executing a branding and programming strategy for CMG Miami’s contemporary hits radio station.
“It is so great to welcome back Jill into the Cox Media Group family, as she spent 8 years with CMG Orlando Radio where she worked in marketing, promotions and as Program Director for Power 95.3,” said VP and Market Manager Rob Babin. “Not only is Jill a proven radio industry leader, but she also is a great fit and has the unique creativity and passion to lead our hard-working HITS 97-3 team to success in this highly-competitive market.”
Prior to this new role, Strada was Assistant Program Director and Digital Media Brand Manager for WBQT HOT 96.9 in Boston, where she successfully flipped a conservative talk show station to a station that now plays Today’s Rhythm and All The Best Throwbacks.
“I’m excited to be going back home to Florida and to the company that gave me my first PD stripes,” said Strada. “Thanks to Rob Babin, Steve Smith, Jeremey Rice, Kim Guthrie and my new PD brothers in Miami for making this decision such an easy one for me to make. HITS 97-3 is a masterpiece waiting to happen.”
Strada’s other career highlights include working as Program Director for WPOW POWER 96 in Miami, WQHT HOT 97 in New York, WRKS 98.7 KISS-FM in New York, and WPYO POWER 95.3 in Orlando.