At 5pm on Christmas Day, WZTI flipped to Rhythmic Oldies “The Party“. Launching with Prince’s 1999, the stations are focusing on Rhythmic hits from the 1970s and 1980s.
Update 12/21: The Martini branding will not be returning to Milwaukee after Christmas. As it continues to stunt with Christmas Music as “100.3 The Elf“, 1290 WZTI Greenfield/100.3 W262CJ Milwaukee is running promos stating it will launch a new format on Thursday, December 25 at 5:00pm.
The promos state that “Something Big Is About To Start On 100.3 and 1290”. No domains have been registered yet that we can pinpoint for use at the stations.
Update 11/1: WZTI flipped to Christmas music “100.3 The Elf” at noon today.
While dropping the previous brand is usually a sign of format change after the holidays, Program Director Stan Atkinson told the Milwaukee Journal-Sentinel that it will return to the Martini Radio format after Christmas.
Original Report 9/28: Santa Claus is sending his elves to Milwaukee as the Christmas Music season is about to start.
WZTI launched the FM translator in July and could use the Christmas Music stunt to draw attention to their new FM signal. We usually see the first Christmas music stunts begin in early-to-mid October. In 2013, 103.9 WNDR Mexico/Oswego and 95.3 W237AY DeWitt/Syracuse, NY flipped to Christmas music on October 5.