Nielsen Audio PPM Monthly Ratings
Milwaukee/Racine (Market #44)
Population: 1,509,800
Black: 237,100 – Hispanic: 180,200
Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid
| 8/21-9/17 | 9/18-10/15 | 10/16-11/12 | 11/13-12/10 | 12/10-1/7 | 1/8-2/4 | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| SEP 25 | OCT 25 | NOV 25 | DEC 25 | HOL 25 | JAN 26 | STATION | NAME | FORMAT | OWNER | CUME |
| 8.7 | 9.9 | 9.8 | 8.4 | 7.6 | 10.1 | WISN-AM | NewsTalk 1130 WISN | Conservative Talk | iHeartMedia | 116,500 |
| 7.8 | 7.6 | 7.9 | 7.7 | 7.4 | 8.8 | WRIT-FM | 95.7 Big FM | Classic Hits | iHeartMedia | 374,400 |
| 6.3 | 5.8 | 5.6 | 5.3 | 5.2 | 6.8 | WHQG-FM | 102.9 The Hog | Rock | Saga | 208,500 |
| 4.4 | 4.9 | 6.2 | 6.7 | 6.7 | 6.4 | WMYX-FM | 99.1 The Mix | Hot AC | Audacy | 325,600 |
| 5.8 | 6.2 | 5.8 | 5.2 | 4.7 | 6.3 | WMIL-FM | FM 106.1 | Country | iHeartMedia | 227,800 |
| 4.4 | 4.7 | 5.1 | 4.9 | 5.0 | 5.5 | WKKV-FM | V100.7 Jams | Hip Hop/R&B | iHeartMedia | 151,400 |
| 4.9 | 4.5 | 4.9 | 4.4 | 4.3 | 4.2 | WJMR-FM | Jammin' 98.3 | Adult R&B | Saga | 113,800 |
| 4.9 | 4.6 | 5.0 | 5.1 | 4.0 | 4.2 | WKLH-FM | Classic Rock 96.5 | Classic Rock | Saga | 214,900 |
| 2.6 | 2.8 | 2.1 | 6.7 | 11.2 | 4.1 | WRNW-FM | B97.3 | AC | iHeartMedia | 222,200 |
| 2.6 | 2.9 | 3.7 | 3.9 | 3.5 | 3.8 | WUWM-FM | 89.7 Milwaukee's NPR | Public News/Talk | University of Wisconsin Milwaukee | 108,100 |
| 3.2 | 3.2 | 3.6 | WMBZ-FM | 92.5 Buzz Country | Country | Magnum Communications | 111,700 | |||
| 3.3 | 3.1 | 3.8 | 3.5 | 4.0 | 3.3 | WXSS-FM | 103.7 Kiss FM | CHR | Audacy | 210,000 |
| 2.6 | 2.4 | 2.6 | 2.9 | 3.7 | 2.7 | WRXS-FM | Pure Oldies 106.9 | Oldies | Saga | 104,200 |
| 3.9 | 5.6 | 3.8 | 4.2 | 3.3 | 2.4 | WLDB-FM | 93.3 K-Love | Christian AC | K-Love Inc. | 112,600 |
| 1.8 | 1.7 | 2.1 | 2.4 | 2.1 | 1.7 | WDRV-FM | 97.1 The Drive | Classic Rock | Hubbard | 69,300 |
| 1.9 | 1.8 | 2.3 | 2.2 | 2.0 | 1.5 | WYMS-FM | 88Nine Radio Milwaukee | AAA | Milwaukee Public Schools | 71,900 |
| 1.2 | 1.3 | 1.3 | 1.1 | 1.2 | 1.4 | WOKY-AM | Fox Sports 920 | Sports | iHeartMedia | 37,900 |
| 3.4 | 3.0 | 2.7 | 0.8 | 0.9 | 1.1 | WLVE-FM | 105.3 Air1 | Worship | K-Love Inc. | 47,900 |
| 0.3 | 0.4 | 0.7 | 1.0 | 0.9 | 1.1 | WSSP-AM | 105.7 The Fan | Sports | Audacy | 55,600 |
| 3.9 | 3.9 | 2.4 | 0.5 | 0.8 | 1.0 | WLUM-FM | 102.1 Air1 | Worship | K-Love Inc. | 53,100 |
| 0.9 | 1.2 | 1.3 | 1.4 | 1.2 | 0.9 | WHAD-FM | WPR Music | Classical | Wisconsin Educational Communications | 33,800 |
| 0.6 | 0.7 | 0.8 | 0.9 | 1.1 | 0.9 | WMSE-FM | WMSE 91.7FM | Eclectic | Milwaukee School of Engineering | 33,200 |
| 0.9 | WRYU-AM | WRYU 101.3 | Classic Rock | Magnum Communications | 31,500 | |||||
| 0.2 | 0.3 | 0.2 | 0.4 | 0.4 | 0.9 | WYMS-FM HD2 | 414Music.fm | AAA | Milwaukee Public Schools | 21,700 |
| 0.8 | WVTY-FM | 92.1 VTY Country | Country | Magnum Communications | 43,500 | |||||
| 0.6 | 0.4 | 0.6 | 0.5 | 0.4 | 0.5 | WIIL-FM | 95 WIIL Rock | Rock | Connoisseur | 34,600 |
| 0.2 | 0.2 | 0.2 | 0.3 | 0.4 | 0.3 | WHAD-FM HD2 | WPR All Classical Network | Public News/Talk | Wisconsin Educational Communications | 7,000 |
| 0.2 | 0.1 | 0.4 | 0.5 | 0.3 | 0.1 | WJOI-AM | Joy 1340 AM/98.7 FM | Religious | Saga | 7,500 |
| 0.1 | 0.1 | 0.1 | 0.1 | 0.3 | 0.1 | WMSE-FM Stream | WMSE 91.7FM | Eclectic | Milwaukee School of Engineering | 4,100 |
| 0.1 | WTBC-FM | Throwback 100.3 | 90s-00s Hits | Hubbard | 1,600 | |||||
| Sports WRNW flipped to AC on Oct. 13, acquiring the intellectual property of WLDB. | ||||||||||
| With their impending sales to K-Love, Alternative WLUM flipped to Air 1 on Oct. 29, and AC WLDB flipped to K-Love on Oct. 30 | ||||||||||
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