Nielsen Audio PPM Monthly Ratings
Milwaukee/Racine (Market #44)
Population: 1,509,800
Black: 237,100 – Hispanic: 180,200
Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid
| 6/26-7/23 | 7/24-8/20 | 8/21-9/17 | 9/18-10/15 | 10/16-11/12 | 11/13-12/10 | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| JUL 25 | AUG 25 | SEP 25 | OCT 25 | NOV 25 | DEC 25 | STATION | NAME | FORMAT | OWNER | CUME |
| 10.2 | 8.6 | 8.7 | 9.9 | 9.8 | 8.4 | WISN-AM | NewsTalk 1130 WISN | Conservative Talk | iHeartMedia | 100,700 |
| 8.1 | 8.3 | 7.8 | 7.6 | 7.9 | 7.7 | WRIT-FM | 95.7 Big FM | Classic Hits | iHeartMedia | 390,800 |
| 4.7 | 3.8 | 4.4 | 4.9 | 6.2 | 6.7 | WMYX-FM | 99.1 The Mix | Hot AC | Audacy | 340,900 |
| 1.3 | 1.6 | 2.6 | 2.8 | 2.1 | 6.7 | WRNW-FM | B97.3 | AC | iHeartMedia | 266,200 |
| 5.5 | 6.0 | 6.3 | 5.8 | 5.6 | 5.3 | WHQG-FM | 102.9 The Hog | Rock | Saga | 182,900 |
| 6.3 | 6.8 | 5.8 | 6.2 | 5.8 | 5.2 | WMIL-FM | FM 106.1 | Country | iHeartMedia | 205,500 |
| 5.7 | 4.7 | 4.9 | 4.6 | 5.0 | 5.1 | WKLH-FM | Classic Rock 96.5 | Classic Rock | Saga | 239,100 |
| 4.3 | 5.1 | 4.4 | 4.7 | 5.1 | 4.9 | WKKV-FM | V100.7 Jams | Hip Hop/R&B | iHeartMedia | 157,100 |
| 4.8 | 4.7 | 4.9 | 4.5 | 4.9 | 4.4 | WJMR-FM | Jammin' 98.3 | Adult R&B | Saga | 137,300 |
| 5.4 | 5.1 | 3.9 | 5.6 | 3.8 | 4.2 | WLDB-FM | 93.3 K-Love | Christian AC | K-Love Inc. | 159,200 |
| 2.2 | 2.3 | 2.6 | 2.9 | 3.7 | 3.9 | WUWM-FM | 89.7 Milwaukee's NPR | Public News/Talk | University of Wisconsin Milwaukee | 113,400 |
| 3.6 | 3.7 | 3.3 | 3.1 | 3.8 | 3.5 | WXSS-FM | 103.7 Kiss FM | CHR | Audacy | 227,800 |
| 2.6 | 2.2 | 2.6 | 2.4 | 2.6 | 2.9 | WRXS-FM | Pure Oldies 106.9 | Oldies | Saga | 127,700 |
| 1.9 | 2.2 | 1.8 | 1.7 | 2.1 | 2.4 | WDRV-FM | 97.1 The Drive | Classic Rock | Hubbard | 76,200 |
| 1.8 | 1.4 | 1.9 | 1.8 | 2.3 | 2.2 | WYMS-FM | 88Nine Radio Milwaukee | AAA | Milwaukee Public Schools | 97,400 |
| 1.1 | 1.1 | 0.9 | 1.2 | 1.3 | 1.4 | WHAD-FM | WPR Music | Classical | Wisconsin Educational Communications | 46,400 |
| 0.3 | 0.9 | 1.2 | 1.3 | 1.3 | 1.1 | WOKY-AM | Fox Sports 920 | Sports | iHeartMedia | 22,900 |
| 0.2 | 0.2 | 0.3 | 0.4 | 0.7 | 1.0 | WSSP-AM | 105.7 The Fan | Sports | Audacy | 45,900 |
| 0.7 | 0.8 | 0.6 | 0.7 | 0.8 | 0.9 | WMSE-FM | WMSE 91.7FM | Eclectic | Milwaukee School of Engineering | 30,500 |
| 3.7 | 2.8 | 3.4 | 3.0 | 2.7 | 0.8 | WLVE-FM | 105.3 K-Love | Christian AC | K-Love Inc. | 51,100 |
| 0.3 | 0.3 | 0.6 | 0.4 | 0.6 | 0.5 | WIIL-FM | 95 WIIL Rock | Rock | Connoisseur | 37,700 |
| 0.2 | 0.1 | 0.4 | 0.5 | WJOI-AM | Joy 1340 AM/98.7 FM | Religious | Saga | 12,400 | ||
| 3.7 | 3.9 | 3.9 | 3.9 | 2.4 | 0.5 | WLUM-FM | 102.1 Air1 | Worship | K-Love Inc. | 45,800 |
| 0.3 | 0.3 | 0.2 | 0.3 | 0.2 | 0.4 | WYMS-FM HD2 | 414Music.fm | AAA | Milwaukee Public Schools | 11,000 |
| 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.3 | WHAD-FM HD2 | WPR All Classical Network | Public News/Talk | Wisconsin Educational Communications | 5,200 |
| 0.6 | 0.3 | WRJN-AM | AM 1400 WRJN | Oldies | Civic Media | 13,800 | ||||
| 0.1 | 0.1 | WAUK-AM | 540 WAUK | Liberal Talk | Civic Media | 10,500 | ||||
| 0.1 | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 | WMSE-FM Stream | WMSE 91.7FM | Eclectic | Milwaukee School of Engineering | 4,500 |
| 0.1 | WTBC-FM | Throwback 100.3 | 90s-00s Hits | Hubbard | 12,300 | |||||
| Sports WRNW flipped to AC on Oct. 13, acquiring the intellectual property of WLDB. | ||||||||||
| With their impending sales to K-Love, Alternative WLUM flipped to Air 1 on Oct. 29, and AC WLDB flipped to K-Love on Oct. 30 | ||||||||||
All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are federally copyrighted by and proprietary to Nielsen.
