Nielsen Audio PPM Monthly Ratings
Milwaukee/Racine (Market #44)
Population: 1,524,500
Hispanic: 185,000 – Black: 239,200
Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid
| 2/5-3/4 | 3/5-4/1 | 4/2-4/29 | 4/30-5/27 | 5/28-6/24 | 6/25-7/22 | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| FEB 26 | MAR 26 | APR 26 | MAY 26 | JUN 26 | JUL 26 | STATION | NAME | FORMAT | OWNER | CUME |
| 8.8 | 8.6 | 8.8 | 8.4 | 8.7 | 9.4 | WRIT-FM | 95.7 Big FM | Classic Hits | iHeartMedia | 379,400 |
| 10.1 | 10.1 | 8.6 | 7.7 | 8.1 | 7.5 | WISN-AM | NewsTalk 1130 WISN | Conservative Talk | iHeartMedia | 107,200 |
| 6.3 | 6.2 | 7.5 | 7.2 | 6.7 | 7.0 | WMYX-FM | 99.1 The Mix | Hot AC | Audacy | 341,300 |
| 3.3 | 3.9 | 5.1 | 5.9 | 6.3 | 5.8 | WTMJ-AM | Newsradio WTMJ 620 & 103.3 | News/Talk | Good Karma | 207,300 |
| 5.4 | 5.3 | 5.4 | 5.7 | 5.7 | 5.6 | WMIL-FM | FM 106.1 | Country | iHeartMedia | 206,000 |
| 6.2 | 5.7 | 5.8 | 5.8 | 5.8 | 5.5 | WHQG-FM | 102.9 The Hog | Rock | Saga | 210,500 |
| 4.6 | 4.0 | 4.5 | 4.7 | 5.8 | 5.5 | WKLH-FM | Classic Rock 96.5 | Classic Rock | Saga | 260,900 |
| 4.1 | 4.8 | 4.4 | 4.6 | 4.7 | 5.1 | WJMR-FM | Jammin' 98.3 | Adult R&B | Saga | 146,700 |
| 4.8 | 4.8 | 4.8 | 5.0 | 4.7 | 4.7 | WRNW-FM | B97.3 | AC | iHeartMedia | 249,800 |
| 5.5 | 4.8 | 4.3 | 4.3 | 4.0 | 4.4 | WKKV-FM | V100.7 Jams | Hip Hop/R&B | iHeartMedia | 127,100 |
| 3.6 | 3.6 | 3.8 | 3.5 | 3.4 | 4.0 | WUWM-FM | 89.7 Milwaukee's NPR | Public News/Talk | University of Wisconsin Milwaukee | 113,700 |
| 4.6 | 5.2 | 4.9 | 4.1 | 3.9 | 3.9 | WXSS-FM | 103.7 Kiss FM | CHR | Audacy | 269,900 |
| 2.8 | 2.8 | 2.4 | 3.2 | 2.8 | 3.1 | WRXS-FM | Pure Oldies 106.9 | Oldies | Saga | 120,000 |
| 1.9 | 1.8 | 2.1 | 2.2 | 1.9 | 2.1 | WDRV-FM | 97.1 The Drive | Classic Rock | Hubbard | 87,400 |
| 1.7 | 1.7 | 1.8 | 1.8 | WKTI-FM | 94.5 ESPN | Sports | Good Karma | 67,400 | ||
| 1.8 | 1.5 | 1.7 | 1.1 | 1.8 | 1.7 | WHAD-FM | WPR Music | Classical | Wisconsin Educational Communications | 51,900 |
| 3.0 | 2.8 | 2.4 | 2.2 | 2.3 | 1.7 | WMBZ-FM | 92.5 Buzz Country | Country | Magnum | 87,400 |
| 1.4 | 1.8 | 1.5 | 1.5 | 2.0 | 1.7 | WYMS-FM | 88Nine Radio Milwaukee | AAA | Milwaukee Public Schools | 71,200 |
| 1.3 | 1.1 | 1.0 | 0.9 | 1.0 | 0.8 | WOKY-AM | Fox Sports 920 | Sports | iHeartMedia | 20,400 |
| 0.6 | 0.8 | 0.9 | 1.0 | 1.0 | 0.8 | WVTY-FM | 92.1 VTY Country | Country | Magnum | 53,600 |
| 0.9 | 0.9 | 0.6 | 0.7 | 0.6 | 0.6 | WMSE-FM | WMSE 91.7FM | Eclectic | Milwaukee School of Engineering | 33,200 |
| 0.6 | 1.0 | 0.9 | 0.6 | 0.8 | 0.6 | WSSP-AM | 105.7 The Fan | Sports | Audacy | 34,800 |
| 0.2 | 0.6 | 0.4 | 0.5 | WHAD-FM Stream | WPR Music | Classical | Wisconsin Educational Communications | 3,700 | ||
| 1.1 | 1.3 | 1.8 | 0.9 | 1.3 | 0.5 | WLDB-FM | Air1 105.3 | Worship | K-Love Inc. | 29,600 |
| 0.9 | 0.5 | 0.7 | 1.0 | 0.5 | 0.5 | WYMS-FM HD2 | 414Music.fm | AAA | Milwaukee Public Schools | 11,100 |
| 0.5 | 0.4 | 0.2 | 0.5 | 0.4 | 0.4 | WIIL-FM | 95 WIIL Rock | Rock | Connoisseur | 34,700 |
| 0.8 | 0.5 | 0.2 | 0.5 | 0.4 | 0.3 | WRYU-AM | WRYU 101.3 | Classic Rock | Magnum | 27,500 |
| 0.1 | 0.3 | 0.1 | 0.1 | 0.1 | 0.1 | WHAD-FM HD2 | WPR All Classical Network | Public News/Talk | Wisconsin Educational Communications | 6,800 |
| 0.3 | 0.1 | 0.1 | 0.4 | 0.4 | 0.1 | WMSE-FM Stream | WMSE 91.7FM | Eclectic | Milwaukee School of Engineering | 6,100 |
All ratings are Copyright © 2005-2026 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are federally copyrighted by and proprietary to Nielsen.
